For better or worse, this is the thing we did to support that.” “We really hope this allows people to do things with animation that haven’t been done before,” Rogen said in his introduction, “and that they really treat it as a medium, not a genre. READ MORE: ‘Sausage Party’: Why Seth Rogen’s R-Rated Animated Comedy Was Long Overdue The success of “Sausage Party” could change that. Rogen and Goldberg’s comedic chops are self evident, with writing credits ranging from “Superbad” to their directorial debut, “This is the End.” But “Sausage Party” speaks to a niche of animators who toil in the shadow of Pixar and Disney while dreaming of more outrageous, adult-friendly work that no massive commercial entity has been willing to take on.
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To date, the movie has grossed over $138 million worldwide, well over its reported $19 million budget, inspiring distributor Sony to mount an awards campaign - and much of the animation community is rooting for its success. Years later, with the help of Megan Ellison’s Annapurna Pictures, “Sausage Party” came to vulgar life under the guidance of veteran animation directors Conrad Vernon (“Shrek 2”) and Greg Tiernan. “We really naively thought everyone in Hollywood would be very enthusiastic about an R-rated comedy about a hot dog trying to uncover the meaning of existence,” Rogen told a New York crowd filled with members of the Academy’s animation branch last weekend. Now, its creators are getting the last laugh.Ĭo-writers Seth Rogen and Evan Goldberg first conceived of the deranged animated comedy nearly a decade ago, and every studio passed on it. With animated food orgies, grotesque depictions of living objects hacked to pieces, and F-bombs galore, “ Sausage Party” shatters taboos with glee.
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